Category Archives: Nike Golf

Nike Golf – Entering A New Era

golfThere is a lot change in golf at the moment. Certain rules have been amended, golf clubhouses are becoming more accepting in line with the modern society, some dress codes are being relaxed, the technology is becoming more advanced than ever and the footwear is becoming ever more exciting; but what is also changing is the means by which the biggest brands sell their golf clothing to you – the end consumer.

Long recognised as pioneers of change, Nike Golf have now implemented a new strategy with their latest collection for 2016. Divided into sections or “flows”, the latest Nike Golf Collection has already started to land online at their chosen retail partners and we’ve already seen Messrs McIlroy, Koepka and Fisher wearing the new range on tour. You can expect to see so much more of the new Nike golf collection on the PGA, European and Asian tours this season, too; Brooks Koepka was unveiled by the brand as the lead name on an impressive list of athlete’s newly acquired for 2016, announced just last month.

Nike Golf 2016 – The Seasonal Colours To Expect

Whilst it’s a subjective topic, you will almost certainly struggle to find someone, any golfer, who would even think to suggest that there has been a better range produced by Nike. The first colour flow which launched on the very first day of the year introduced the Tiger-inspired “University Red” colorway with a mix of neutral blacks, whites and greys – as seen worn by Rory during that captivating week in Abu Dhabi on the European Tour (RM eventually finished in a tie for third position behind compatriot Rickie Fowler).

 

Next in line is a colour palette of blues and navy, off-set with a lucid green for a burst of freshness, followed by a very Hawaiian inspired “Omega Blue” and “Vivid Orange” flow later in Summer. From what’s available at the moment, though, the red colour options really stood out on the golf course when worn by Rory and showcased the products in a great light – key styles include the MM Fly Framing Commander and the MM Fly Framing Block polo shirts. A little bit of Arabian sunshine helped with that too, of course.

golf2

And showcasing their products in a great light is exactly what Nike do best. The shirts are the first thing you see when you check out an outfit, whilst the last thing you see would be the shoes. With this in mind, Nike have made sure that the shoes on their athletes may be the last thing you see – but the very first thing you remember. Dubbed the Lunar Control 4 (or LC4 to use Nike’s unofficial name-abbreviation policy), the new flagship Nike golf shoe for 2016 features an enlarged, contrasting Swoosh on the both toes to provide a very distinctive look – probably more often associated with the hallowed turf of Old Trafford rather than the links of Royal Troon.

 

Nike Lunar Control 4 – The Swoosh Effect

 

As a stand-alone golf shoe, however, the Lunar Control 4 is one of their finest that Nike have ever produced. It’s packed full of technology that you cannot only see but you can most definitely feel on your feet – technology which is so often recycled, rebranded and reintroduced by brands who will try anything to sell us their very latest shoe styles. It’s welcoming and reassuring to see a shoe which lives up to the mass hype and expectation imposed upon it – the number of Nike athletes wearing the LC4 on tour is astounding. Just remember, Tiger never wore the shoe he was supposed to wear last year, so the top professionals certainly wouldn’t wear a shoe which didn’t perform to their exacting standards.

The Nike Lunar Control 4 shoes are distinctive and they most definitely divide opinion – but that is exactly what Nike were intending. It’s all part of a wider shift in the sport we know and love – a transition away from the stigmatic, traditional and restricting image which is so often associated with the game.

That same image has quite possibly deterred many a youngster from joining their local club before the age of 20 – but we say deter them no more. Other brands and other players are also contributing to the cause and the direction that Nike Golf are headed is very refreshing indeed. As of yet, the Nike Golf clothing collection hasn’t followed suit. “Yet” is the most important word here; rumour has it that it just might, and it just might very soon. We heard something about August – or maybe that was Augusta…